HairCareTruth Guides
A 91

PureRoot

Gentle Hydrating Shampoo

A genuinely sulfate-free cleanser that hydrates instead of stripping — our top everyday pick.

$16.00 12 oz Grade A · Excellent
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Ingredient Safety

94/100

Performance

88/100

Value

90/100

What we like

  • Coco-glucoside cleansing system is gentle on the scalp
  • Glycerin and aloe add real hydration
  • No drying alcohols or harsh sulfates

What to watch

  • Lathers less than sulfate shampoos (expected)
  • Mild fragrance may not suit the very sensitive

Key ingredients

Coco-GlucosideGlycerinAloe BarbadensisPanthenol (Pro-Vitamin B5)

PureRoot’s Gentle Hydrating Shampoo earns the top spot by doing the basics exceptionally well. The surfactant system leans on coco-glucoside and decyl glucoside — sugar-derived cleansers that lift oil and buildup without the tight, squeaky-stripped feeling sulfates leave behind.

Scores last refreshed 2026-06-29.